Steve Jobs likes to empower people through technology.
'Let's say that -- for the same amount of money it takes to build the most powerful computer in the world -- you could make 1,000 computers with one-thousandth the power and put them in the hands of 1,000 creative people. You'll get more out of doing that than out of having one person use the most powerful computer in the world. Because people are inherently creative. They will use tools in ways the toolmakers never thought possible. And once a person figures out how to do something with that tool, he or she can share it with the other 999.'
Steve Jobs developed Pixar Animation, famed for Toy Story, Monsters Inc and Ratatouille. He probably didn't imagine that the iPad would be used to develop light sculptures and a different use of stop motion animation. We are familiar with stop motion from Wallace and Gromit and plasticine characters.
Welcome to the world of iPad light sculpture, developed by Dentsu with the same technology, but a particular software.
Steve Jobs was referring to ordinary users of his products, rather than employees, who often have to seek permission to do something radically different in an organisation. Where creativity and innovation are possible, managers shift from a supervisory to a facilitative role in nurturing their team's creative work.
Scott Anthony writes about how to spot disruptive innovation opportunities. Often it's not a difference in product but business model that changes the game:
One user said this about the iPad as a game changer:
'The iPad only does less than a regular computer to us geeks. To everyone else, it does more. This is what Motorola and Google and Samsung and BlackBerry and everyone else, with the sole exception of Apple, do not get about “open” computing'.
More posts on Steve Jobs here.