Labels may not claim that fruit and vegetables are part of a heart healthy diet, for example.
Because no cause-effect relationship has been established.
In spite of Western governments misinformation over saturated fats and 'healthy whole grains' and skewing of research statistics, the EU Commission has decided to let science take the lead.
A £2 billion 'healthy food' UK industry is threatened.
Some concern has been expressed that high sugar breakfast cereals with added vitamins may get an easier ride than other 'healthier' foods.
Why is this man smiling? What is he thinking?
Tom Naughton says: "I told you so."