Thursday, 6 October 2011

Steve Jobs the common sense entrepreneur

That's the view of Steve Wozniak, co-founder of Apple computers.

Woz describes Steve Jobs as someone with a very quick mind, who thought things through. He knew when something would and would not sell. Jobs also had a clear notion of when to be ahead of the world and when to be a follower.

Woz describes Steve Jobs' legacy as someone who built Apple into a strong company with great products. The distinction is that people love the products and enjoy doing their work on them, which is rare in technology. Fans associate Steve Jobs with this because he was a manager of the tiny little details that mattered. Above all, says Woz, marketing was his greatest strength.

In an interview with the Washington Post, Woz described the last phone conversation he had with Steve Jobs. He was clearly weak, but Wozniak never asked about personal issues. Jobs reminisced about the old days and sounded his old, boyish enthusiastic self about the future and the impact that Apple had made on the world.

Eric Schmidt (of Google) has some interesting memories of Steve Jobs here.

Mona Simpson, his sister, delivered the eulogy here.


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